Two Studies, Same Takeaway – Nonprofit and Association Funding Continues to Decline
Wednesday, September 22nd, 2010The results of a recent survey of nonprofit organizations conducted by GuideStar and another survey of associations conducted by Marketing General Inc. (MGI), both conclude that there has been a decline in revenues for nonprofits and associations for multiple, typically prosperous, funding channels. These reports provide considerable insight into the affect of the current economic conditions on organizations.
The results of a recent survey conducted by GuideStar on the impact of the economy on nonprofit organizations (primarily 501(c)(3) organizations) shows that the current recessive state of the economy continues its unrelenting drain on the funding lifeline of the sector, where four out of 10 organizations reported a decline in contributions for the first five months of this year (January 1 – May 31, 2010), as compared to the same period in 2009.
In addition, 28% of the respondents reported no change in contributions and out of the 40% reporting declines in funding, 26% categorized the decline to be significant. Furthermore, 66% of those surveyed attributed the declines to reduction or discontinuation in funding from private foundations, and 30% contributed the decline to reduced government support. However, the number one reason for the decline was reportedly in individual giving at 67%.
The survey was primarily focused on mission oriented organizations with 92% of the respondents being public charities.
The study conducted by MGI surveyed associations (primarily 501(c)(6) organizations) to determine their largest revenue source, also reported declines, although not in contributions as expected, but in membership dues. Over 400 associations were surveyed and the report shows that one out of two associations experienced some level of member attrition in 2010, as compared to 2009.
The report presents grim news for association executives with losses in recruitment and retention (retention more than recruitment). Of all respondents, 44% reported declines in membership dues over the past year with a significant number of respondents reporting “lack of value” as the top reason for not renewing by members.

MGI 2010 Membership Benchmarking Survey Results
The surveys provide a timely view into the current state of the nonprofits and associations, and offers valuable insights that provide good benchmarking data. Although the surveys report a bleak assessment, there are also nonprofits and associations that have experienced growth during the same tumultuous times which should not be ignored. Working with clients, I am constantly reminded of one thing that holds true, not every organization’s experience is the same and it’s never too late to rethink strategy.
The full reports can be viewed at the following links:
- MGI
Where does your organization stand? We would like to hear from our readers. Let us know where you are losing funds or if your organization has seen growth in these hard economic times.



On Thursday, March 18, 2010, the IRS announced 



